There are few things that keep business owners awake at night more than their sales results. Over time, however, the cost of sales becomes as much of a factor as the turnover their businesses are doing, and they start looking for ways to reduce their sales costs, while maintaining or growing their sales figures.
One of the best ways to do that is to use inbound marketing sales as a core factor in their sales and marketing plan, but let’s look at that in more detail.
Quick and Easy to Set Up
Finding a great sales representative can take time – months of reading resumes, interviewing candidates, and making offers might, if you are lucky, result in a rock star sales representative for your team.
Inbound marketing sales, however, are driven by the internet, and by technologies and platforms that already exist – from your website to article directories and more.
That means that unlike hiring a rock star sales professional, creating, and implementing an inbound marketing sales campaign can take a matter of days or weeks, and because it’s cumulative, it allows you to build on what you’ve already done, for months and years after the initial setup.
Never Takes a Day Off
Because your inbound marketing sales plan will use technology, rather than human beings, to work its sales magic, there’s never a day (or a minute of any day for that matter) that it’s not working for you.
It’s like having a vast sales network that never sleeps, never takes lunch, and never gets poached by your competitors working for you, and the best part is that the network costs a fraction of what it would to hire a sales team that achieved the same results!
Sell to People Who Want to Buy from You
The best inbound marketing sales plans are based on strategies like long tail keywords, list building and other clever technological tricks, that firstly allow you to market to people who already want what you’re selling and secondly allows you to build a relationship with the people who do connect with you.
It’s like casting your net on a part of a lake that has guaranteed great fishing every time, rather than angling in an area that no fish ever visits!
Low Cost, High Impact
The truth is inbound marketing takes a little time, effort, and money to set up correctly. Once it is set up though, you’ll find that your cost of sales drops through the floor, and that potential clients find you – rather than you having to look for them.
It’s the marketing plan of the future, and it’s one that makes it possible to find new customers in your area (or around the world) quickly, easily, and cheaply. There are strategies that allow you to capture prospects details voluntarily, and most good inbound marketing plans rely heavily on automating sales, which leaves you more time to focus on your business, and less time worrying about sales!
(photo credit: Tom Magliery)