People like to be told stories. It doesn’t matter if you are 8 or 88, a story of interest is always appealing, has the power to draw in, and creates an interest in the story teller and who they are. An individual or company aiming to brand themselves needs to tell a story.
In a recent discussion with a client in the real estate industry, we discussed ways to truly make their website a hub of useful information to current and prospective customers. At the top of the list was creating genuinely interesting content on their website’s blog. This ranges from telling stories about the local history of the area, highlighting some of the fun things to do, including pictures.
Become a master story teller
Whether speaking or writing on behalf of a small or large business, the end desired impact and hope is the same. To extend the value and importance of your brand. Extended reach can be accomplished with a wide network, whether offline or online. Not only from a public relations perspective, but also a relationship building perspective.
Do you like to be talked at, or conversed with? Its no different with Internet marketing and social media marketing strategy. I was listening to a very interesting webinar featuring Gary Vaynerchuk talking about passion inspired video and creative content, and something that he zeroed in on caught my attention. He said real relationships are key, not the tools.
Business and Consumer Whac-a-Mole
The cycle of word of mouth is intriguing. Don’t view business to consumer and business to business in the traditional sense. Your story, product, service will get sent through the channel of B2B, B2C, BCB, and so forth. Yes, that’s right, BCB: Business Consumer Business. How about Consumer Business Consumer. Is that possible? Break the mold, tell the story to your target audience.