On a cold winter night my phone rang. A friend of mine called in need of a “jump;” their car battery was low. As I arrived, I was greeted by my cold friend with a big thanks! After hooking up the jumper cables and letting the battery charge for a couple minutes, we de-thawed in my warm truck. A few minutes later they were back on the road again.
Let this serve as a reminder: have you checked your personal brand’s battery lately? Is it running low and feeling drained? It may be time for a jump start!
Pull into the pit stop, and test, recharge and jump start your personal branding battery.
Test and grade your brand
Use the Brand Grader developed by Mention to do a quick check to see how effective your personal branding efforts are. Also check out some of the excellent Grader tools made by HubSpot. These tools will help check how effective you are in your activity across the Internet.
Recharge your personal brand
Make a conscious effort to spend quality time networking, writing, and commenting on blog posts, becoming not just a bystander but an active part of the conversation! Try to comment at least a few times a day on your favorite blog posts but only do so when you can add valuable feedback. Don’t force yourself. Retweet, “Like” and share useful information. Your reward is adding value to your network while becoming a resource for others.
Ignite a spark
Jump start yourself by pursuing your passions. Make sure to find the time to do the things you love. If you’re getting bored or complacent with what you’re doing now, find a new hobby, or even a new blog to read or a new e-community to become a part of. Work on smiling more and being optimistic. No one wants to be around a grump! This applies online as much as it does offline, seriously.
Question: What are you doing to jump start your personal brand?
The above post is my weekly column for the Brand-Yourself blog. I cross-post it here, but you can check out the original version online here.