Is the time, effort, and money you spend using social media a good investment for your business? Are you measuring your social media ROI?
If you are going to be putting the time, research and investment into your social media strategy it’s critical that you know if the results are where they should be and what you can do to improve that.
What are your goals with social media?
First of all, look at what are the goals in your social media plan.
Spending time looking at the big picture and applying the amount of time and resources you and your company are willing to spend on social media can define the amount of effort you are going to put into getting the most out of social media.
What should be your goals in social media strategy?
Increased brand awareness, and ultimately sales is going to be a top priority, but what objectives do you have to get to that point?
A well defined inbound marketing strategy will encompass everything from website optimization, to blogging and a content marketing strategy, SEO, and how social media ties it together.
For example social media has become increasingly important in the area of SEO (search engine optimization).
Start on inside and work outwards to build effective social media plan
Aligning internal sales goals and company growth needs with your inbound marketing plan, and ultimately social media strategy needs to happen from the inside out.
Cross communication between the sales team and marketing team can help determine the level of interaction and investment that can be made before delving into social media brand building.
If you are one of the many companies already interacting with prospects and customers via social media, great! You’ve put in some of the leg work to get the social media planning off the ground.
Work with trusted business advisers to continue fleshing out and aligning your business goals with the actual lead generation that is possible through social media and a well defined inbound marketing plan.