When you created your product or service, you had a target customer in mind. It could be a broad audience, or highly targeted. Either way, you have a desired set of customers that will purchase and use what you have to offer. Have you clearly relayed to them what value you offer them?
It happens all too often that the perception of a target market may be the opposite of what effect you wished to have on it. With inbound marketing, the driving of traffic and converting it into leads and customers, you have the chance to be concise, clear, and effective in your message, while affecting the bottom line, while increasing customer and client satisfaction. This happens with the product or service being found by the right target market and their perception being more qualified, or in line with your desired result. Both sides find success.
There are a few key differentiators from an effective message and an ineffective one:
- Unclear value – Can the reader, viewer, listener understand the core value that your product or service offers?
- Difficult to follow calls to action – Some calls to action are utterly miserable and are difficult to follow for the “end user”
- Boring – Keep it lively. People interact better when the message being relayed to them isn’t dull and stiff, even if the subject is
By combining the natural desire, you must promote your brand in a vein of positive light, be authentic with the message and by using smart inbound marketing techniques your Internet marketing and social media marketing campaigns will have natural success.