Organic search traffic, the un-paid search traffic to your website, can be valuable indeed. The value of these visits goes up when you have clear call to actions and a well thought through website sales funnel.
It can often seem like a daunting task to rank for a specific keyword or keyword phrase, especially in a competitive industry. But where the real results lie in the aggregate overall ‘effect’ your content has on your inbound marketing getting found perspective.
In the past I’ve talked at length about simple things you can do right away to have an impact on your search rankings. Over the long term, a well thought out inbound marketing plan, in conjunction with allocated time and resources, whether internal or outsourced, you can consistently increase the organic search traffic and leads for your business.
When done right, you compound these results over a long-term period of time, rather than focusing on the short term results. Sometimes quick, immediate results are needed and can be a good testing ground, which is where paid advertising online can come into play. For those that can allocate money in their budgets for both content marketing and paid advertising you can get the best of both worlds.
Focus on building out the long-term approach, and yes indeed, organic search traffic saves you money! Just don’t neglect the visitor after they get to your website.