Most business owners these days know that inbound marketing is the most cost effective, highest return form of marketing out there – when done correctly. However, when it comes to finding an inbound marketing tactic that really works wonders, many struggle to make sense of the mountains of conflicting information out there.
To make things a little simpler, we’re giving you the best inbound marketing tactic ideas, so that you can streamline your plan, and focus only on what’s important.
Focus On Your Visitors
Too often companies that want to try inbound marketing focus on the old ‘sales’ idea of telling your prospects what you want them to know. Successful inbound marketing, however, works the other way around. It’s based on giving your visitors what they want to know. Inbound marketing is information marketing, and if you tell people what they want to know, you will see results.
Give Something Away If You Want to Get More in Return
One of the biggest problems most business owners have with the fundamental inbound marketing tactics at first is the notion of giving something away. They struggle to work out how paying good money to create a free product or offer will result in sales. However, customers love a freebie – even if it’s a digital one, and giving something high quality away for free is the quickest way to build traffic and a loyal prospect base.
Quality Trumps Quantity
If you’ve spent any amount of time on the internet at all, you will have noticed that there are plenty of sites out there that are serving up half-baked content. They may succeed in the short term, by building keywords and even page rank, but anyone who lands on their site will quickly realize that they are being short changed. It’s always better to spend a little more, and build your online content slower, whether on your site or elsewhere, than it is to serve up recycled, badly created content.
Have a Strategy – But Don’t Be Married to It!
Another hurdle that those new to inbound marketing tactics struggle with is the notion that unlike conventional marketing, inbound marketing strategies change all the time. They’re supposed to. In fact, if you’re doing a good job of tracking results, and monitoring conversions and customer contact, you will find that your inbound marketing tactics change very regularly indeed.
The fact is that inbound marketing is the one form of marketing that lends itself to rapid evolution. It makes it possible to change your strategy at a moment’s notice, without spending a fortune. It’s cumulative, so you can start small, and build from there. It’s interactive, allowing you to get feedback from your prospects every step of the way.
One could almost say that there’s no such thing as the wrong inbound marketing tactic – as long as you’re doing something, you’re taking a step in the right direction, so whether you’re looking to test the waters, or dive right in, why not start today?