At a recent meeting I had with some associates, I was talking to a guy who has become a closer friend, and we like to bounce ideas off each other. I had sent him a LinkedIn invite to connect and reap the benefits of that dimension of an online relationship, however, he told me that at this time he isn’t going to sign up, that he prefers face to face.
I respect that. But at the same time, you can have it both ways. For the sake of time, I didn’t have the opportunity to explain why its important, particular in the industry of business he is working in, however, it got my wheels spinning and I have a few thoughts as to why it is so important to connect online and offline.
Blend offline and online networking
The blending of online and offline contacts in a social network is key to good networking.
Some of the best businesses have been built on those strong, and key face to face relationships.
Letting your foot hit the pavement and getting out, meeting up, discussing, brainstorming, and collaborating with others to build up something, whether it is a business, or organization, is effective.
The same effect can be realized in a different dimension with online networking. I’ve connected with many clients and business contacts that I never would have realized if it weren’t for social networking and social media.
At the same time, those existing relationships I have with people I may see every day have been strengthened through using the Internet as another channel of communication.
Take the opportunity to introduce others to this dimension
Like all good things that you realize, its always fun to share it with another. I’d challenge you to take the opportunity to reach out to your clients, contacts, and others who you desire to connect with on another level in business, and invite them to join your network, community, or group. Its likely you already have done this, but think about someone who you know isn’t quite there yet, show them the light and advantage of online networking.
(Photo credit: Loic Lemeur)