Your website’s search ranking is dependent on many variables. Although that is true, your website should have many places of entry for potential customers to find what they are looking for.
The overall authority, which is how well search engines value your website, has a determining factor in how much more favored your website will rank versus a competitor.
There are three things that you can do now to begin helping improve your website’s search rankings.
Take a look at your titles
The titles on the pages of your website, the words you see at the top of your browser window, are very important. For one reason they describe to the website visitor the content of the page that they are on. But for another very important reason, it is an opportunity for you, the website owner, to tell the search engines what the content on your page is about. They consider the title of the page to be a key determining factor when keywords are considered as to how it will rank.
Inbound links using the anchor text close to or describing in the best keywords your page title, will also help boost this.
Update your public profiles
Go to each of your public profiles on X (formerly Twitter), Facebook, LinkedIn, forums, and any other public facing accounts and check to see if your website URL is in the profile settings. If not, add it! You can even place different URLs in your profiles. For example, on one you could put your home page as the link, but for another put a direct link to your blog.
If you find a service with a profile that allows you to ‘describe’ your website with text, do that as well! LinkedIn for example will allow you to select Other and then put in a custom description. Use this wisely and choose your top keywords for that page.
Contact partners and organizations to link to you
Inbound links are worth their weight in gold. Especially when it comes from a reputable source.
Contact your partners, organizations you are a member of, and other resources you have and ask if they would include a link to your website. Do this with the thought it minds that if it’s a resource that would link to you, that you are well acquainted enough that you may be willing to link to them.
Note: If they agree to link to you thank you and request that they use some of your choice keywords to link. Example: If you are a moving company, you want them to link to your business website with a link such as Best Local Moving Company or Specialized Moving Company Services being the descriptive text.
Parting thoughts
One of the best things about going through these exercises regularly is that it is best practice. Honestly, these things should be looked at on a regular basis so that the success of your website’s rankings will always be climbing.