Four Local Inbound Marketing Strategies To Jump Start Your Sales

inbound marketing local search optimizationSmall businesses that provide services can run into “dry-patches” sometimes. SEO (Search Engine Optimization) can be an important part of your sales funnel. Local SEO helps to drive traffic to your website. When local inbound marketing is applied efficiently, this traffic can be converted into online sales.

Four Inbound Marketing Strategies

Start a Blog

Blogs are great for local inbound marketing. They help to provide your visitors with informative, valuable content, giving your visitors reasons to come back to your blog for more.

You should link your website to your blog, and vice versa. Providing great content that gives your visitors reasons to trust your company increases the chances that these visitors will also visit your website.

Google and other search engines give higher rankings to sites that continuously change and provide unique, SEO friendly content. As your blog becomes more popular, your blog’s search engine rankings will rise, raising your website’s rankings, as well.

Webinars are seminars conducted online. Because they are directed towards a targeted audience, your viewers are already interested in your product or service. You just need to convince them that you are the company to provide it.

They are helpful with local inbound marketing because they can be used as an online sales commercial, or another way of providing informative content.  They should link to your website and its individual pages, as well as your blog and its individual blog posts.

Provide free eBooks for download from your website. Online visitors like free downloads, especially when they are related to what they are searching for.

Publish paid eBooks that provide extensive informative content, along with links.  Your eBooks should be marketed through all of your online media, including your blog, forums, social networks, etc.

Social Media Marketing is one of the most popular niche inbound marketing tools of today. When it comes to business local inbound marketing, the top three networks are:

  • Facebook – Get a Facebook Business Page, not a personal profile page. Facebook Pages are more very efficient because, unlike personal pages, they are optimized by Google and other search engines. When  back-linked to your website through your profile and posts Facebook Pages can help to increase your website’s SEO rankings.
  • Twitter – Every business should have a Twitter account. Twitter allows you to find followers and people to follow using keywords related to your industry. Case studies have shown that the more tweets that link to your website, the more that sites’ search engines rankings will increase.
  • LinkedIn – LinkedIn is a social network created with businesses and networking in mind. It focuses networking users from similar industries. By completing your profile, you give others a way of finding you using keywords related to your industry.

Produce Webinars

  • Webinars are seminars conducted online. Because they are directed towards a targeted audience, your viewers are already interested in your product or service. You just need to convince them that you are the company to provide it.
  • They are helpful with local inbound marketing because they can be used as an online sales commercial, or another way of providing informative content.
  • They should link to your website and its individual pages, as well as your blog and its individual blog posts.

Publish eBooks

  • Provide free eBooks for download from your website. Online visitors like free downloads, especially when they are related to what they are searching for.
  • Publish paid eBooks that provide extensive informative content, along with links.
  • Your eBooks should be marketed through all of your online media, including your blog, forums, social networks, etc.

Be Active in Social Media Marketing

These four local inbound marketing strategies can be implemented by you and your entire staff. With enough dedication and time, these techniques can help raise your SEO rankings substantially, increasing lead generation efforts, and helping to increase your online sales by closing more deals.

Comments

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