The world of eCommerce comes in many shapes and sizes, from the smallest niche shop to large behemoth online retailers. One thing is undoubtedly true: electronic commerce has changed the way we buy.
Consumers are buying online to save money. While the pressure is on local businesses to compete, and in some cases survive the effects big box stores has on the “buy local” movement, many smaller retailers are using online eCommerce to grow their business and increase profits.
Take a look at the five following eCommerce infographics that illustrate the world of modern eCommerce.
1. What are people really buying online?
2. How consumers are shopping online
3. How do colors affect purchases?
5. Dissecting the best E-Commerce software
Marketing Takeaway
Understanding the way the consumers are buying, what they are buying and how will determine the way you will position and market your online store. Whatever industry you are in, buyers are looking for a good deal, but at the same time looking for a quality product and experience. You can deliver the results those prospective customers are looking for when you craft and execute an effective inbound marketing eCommerce strategy.