Forge Ahead.
If you want to know where the future marketing is going, look to the younger generation!
The future of marketing is not going to be about who can spend the most money, the future marketing is going to be about crowdsourcing, remarkable content, and thoughtful data.
Google doesn’t usually pre-announce big changes to their services, especially regarding their search algorithm, however Matt Cutts during SXSW gave us a heads up on some changes.
There are a few things to note, and none of them are overly surprising:
Read the following quote, which Matt Cutts gave during his SXSW interview:
Khan Academy has made an educational impact on the world that will be lasting.
This is probably a greater impact than most developments in education in at least the last 100 years. From a marketing perspective all of these things are made possible by crowd sourcing and using free social media and networking tools. This is no small feat Salman Khan completed.
It’s an honest question: Are you letting perfection get in the way of progress?
My friend Mark Riffey recently reminded me of the sentiment that, “Perfect is the enemy of good.” He also links to an interesting article in a blog post ‘cult of done‘. The article, ‘cult of done manifesto‘ by Bre Pettis points out to us that we need to banish procrastination, be keen that there are three states of being, not knowing, action and completion. He nicely summarizes it with, ‘Done is the engine of more’. Amen, and amen.
It is easy to be a perfectionist. In some cases it acts like a security blanket. While it is easy to be this, the results and impact aren’t easy. Unnecessary stress, and many back burnered projects and irons in the fire become evident.
How do I know this? I’ve been there many times.
It is the time when you are looking forward to 2012 and beyond. Now is the time to take all of the good and bad from 2011 and turn it around with a positive spin in 2012. Rather than giving you a laundry list of marketing to-do’s, I thought the below three hand picked infographics will give you the most bang for your buck when you are thinking about what to do in 2012 marketing planning.
Three key takeaways from these infographics covering marketing automation, inbound marketing, and word of mouth marketing:
Enjoy the following infographics:
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